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Four Ways to Incorporate A.I. into a Practice—Without Replacing Staff

New Opportunities, Peak Performance, and Greater Value in the A.I. Revolution

On-Demand Content

International Symposium


Graciela Pepe, MD, PhD

Artificial intelligence (A.I.) is here to stay, and it’s bringing on what Graciela Pepe, MD, PhD, considers to be the fifth Industrial Revolution.

Dr. Pepe, a professor at Northeastern University of Argentina and director of the Pepe ENT Institute in Buenos Aires, Argentina, said this radical reconstruction of society will bring with it “a focus on cooperation between humans and machines to increase our productivity while freeing up time, space, and freedom in our personal lives.”

The common fear, though, is that incorporation of new technology might replace the need for human staff members. “Not so,” said Dr. Pepe. “We are now being called up on to redesign the way we work, live, and create value.”

“The first task in this restructure,” said Dr. Pepe, “is to educate yourself.” This involves strengthening relationships with those around you, including the Academy and the resources it offers. Next, think critically about your own ENT skills and those present in your office as a whole. Is your facility prepared to compete with A.I.?

This is not to say that A.I. will replace all human performance. “Humans always outperform A.I. in emotional intelligence,” Dr. Pepe said. Rather, you should consider how you are going to work alongside A.I. to become a peak performer in the new age.

Below, Dr. Pepe provides four ways that both A.I. and humans can work together for a better practice.

  1. Incorporate A.I. to enable better management of data and processes. Welcoming new technologies can:
    • Help patients self-administer nursing functions like taking vital signs, weight, pulse, etc.
    • Eliminate redundancies in documentation
    • More seamlessly navigate electronic medical records
    • Detect fraud in payments
    • Monitor compliance
    • Identify security vulnerabilities
  2. Pair A.I. with converging technologies like telehealth to democratize access to high-quality care. This can help to serve those living in disadvantaged areas, bringing about an increase in the patient population and realignment of personnel.
  3. Ask your employees for help. Seek input and participation from everyone to help define the practice’s purpose and needs and to embody the values of your organization.
  4. Train staff in A.I. complementary skills. The goal is synergistic solutions that improve patient satisfaction. Setting up diagnosis and treatment requires creativity and problem-solving skills that algorithms and robots currently do not have.