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From Concept to Completion: Turning Ideas Into Reality

From Vapor to Venture: How to Start and Sustain Something Big

Sunday, September 20, 4:00 – 5:00 pm (ET)

Business of Medicine / Practice Management Track


Jennifer Shin, MD, SM

Anyone can have a good idea, but turning that spark of brilliance into the full-blown fire of reality is easier said than done.

Jennifer J. Shin, MD, SM, of Harvard Medical School, will moderate a panel on Sunday, September 20, that helps attendees learn how to identify a brilliant idea—whether it’s launching a private practice, an academic endeavor, or another business venture—and then to figure out how to realistically pursue it. Panelists will include Richard M. Rosenfeld, MD, MPH, MBA, Robert J. Ruben, MD, and Robert T. Sataloff, MD, DMA.

Naturally, a good part of the battle is in identifying a valuable concept. Depending on how creative or entrepreneurial you are, ideas may come to you easily, but how can you tell when you’ve stumbled on one that’s worth pursuing?

“Overall, it’s a mix of content, context, anticipated occurrences, and practicality,” said Dr. Shin. Panelists will share their own experiences—including key pivot points, challenges, and other insight—in starting and sustaining academic, clinical, or business ventures.

“Never turn down an enticing new venture for which you have passion but limited experience; a combination of willpower and skill power—acquiring necessary skills and knowledge on the fly—will help ensure your success,” said Dr. Rosenfeld.

“The possible is easy, the impossible just takes a little longer,” shared Dr. Ruben.

Dr. Sataloff added, “There is no limit to what you can accomplish so long as you do not waste too much time figuring out how to accomplish it.”

Dr. Shin also acknowledged that 2020 might seem to many like an intimidating time to pursue a big career change.

“Thinking through the idea, its needs, and the possible trajectory is a good start,” said Dr. Shin. “COVID-19 will be with us for a while, and the new working environment may create opportunities in and of itself, so it’s good to be cognizant of that.”

If you miss this live event, it will be available in the on-demand library of education content within 48 hours following the presentation.